About the project-2017
Goal: Site-specific Experience Design (227 Duffield Street, Brooklyn, NY). 227 Abolitionist Place Museum needed to be reconstructed. We designed a mobile web about the museum to raise awareness and interest for the museum and help people learn more about abolition of slavery.
Background: 227 Abolitionist Place, located on Duffield Street, was one of the safe houses along the Underground Railway for African-Americans and indentured servants escaping slavery. A museum about New York slavery abolition history was proposed to be designed on 227 Abolitionist Place.
Tasks: Site research & analysis, ecosystem map, segments, persona, user journey, user flow, HMW, crazy 8s, prototypes, tests, interviews.
Segments
Sample of Persona
Ideation process
ecosystem map
How Might We
User Flow
Crazy 8'
Design Iteration
1
2
3
Tests & Interviews
Final Prototype